Media Release

New Logo
Tuesday, 9 August 2016
Media Release


Heywood Rural Health is proud to announce the launch of our new logo.

The current logo will be replaced with a new aged sustainable pattern which embraces Heywood Rural Health’s commitment to the health and well-being of our community.  

This is a considered decision that has involved significant research and has been approved and endorsed by the Board of Heywood Rural Health. The new logo underpins the message to the community that Heywood Rural Health is committed to providing excellence in services. The changes will have positive health and economic benefits that are in line with the wider vision of Heywood Rural Health being committed to the health and well-being of its community.

HRH’s CEO Jackie Kelly has emphasised this is more than a cosmetic rebrand of logos and signage, it reflects a fundamental repositioning and strategic approach to how consumers view and understand our facility as an innovative and person-centred Aged Care provider.

The evolution of our new brand identity and logo was developed in collaboration with KIK Consultancy, a brand consultancy known for working with organisations to grow through brand-driven creativity.   A number of workshops were held with key stakeholders to determine our brand blueprint, based on the Heywood Rural Health’s vision, values, personality, benefits and audience base. 

The logo’s colours and font are designed for interpretation as a symbol of unbroken support for the community and the balance between innovation and person -centred care. 

In the coming weeks, the new logo will be introduced on various digital platforms, website and social media channels. 

The cost of the rebrand has been factored into the business plan with many of the old signs and infrastructure in need of modernising and replacement. Stock with the new branding will be phased in based on demand.

The changes will help promote HRH as a person centred care facility within the region, encompassing service delivery and a range of allied health services.  It’s a vital foundation stone in the vision of realising Heywood as a community centred region.

The rebranding reflects the organisation’s commitment to providing a unified, comprehensive suite of services and will be a seamless transition for consumers and members of the community.

Our brand promise is simply an articulation of the value we create as an organisation.

One thing that hasn’t changed is our commitment to patients and residents.

Jackie Kelly

Chief Executive Officer